Khoury Public Relations and Media Group | Branding, Strategic Communications and Campaigns
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    • Articles >
      • A Communications Guide for Defense Counsel
      • Why Litigation Communications Should Begin Early
      • When Not to Respond to Media During Litigation
      • Correcting Inaccurate Media Reporting During Litigation
      • Crisis Communications: The First 24 Hours | Khoury PR
      • When Should a Company Respond to a Reputation Crisis?
      • How Companies Should Respond to Misinformation
      • How to Build a Crisis Communications Plan
      • CEO Executive Positioning & Communications Strategy
      • Corporate Narrative Strategy for Executive Leadership
  • Contact

ABOUT KHOURY PR

OUR STORY
BUILT ON EXPERIENCE IN COMMUNICATIONS OUTREACH AND PUBLIC ENGAGEMENT
Andrea Khoury is a strategic communications advisor with approximately 20 years of experience in communications, public relations, branding and public outreach.

Her career began in government communications, where she supported public-facing initiatives, engaged varied audiences and developed a strong understanding of how to make complicated information clear and accessible.

Andrea founded Khoury Public Relations & Media Group in 2010 to provide businesses and organizations with a more strategic, personal and responsive agency experience.

Today, she helps businesses, executives and organizations define their brands, clarify their messages and create communications strategies that support growth. Her work spans branding, public relations, integrated campaigns, executive positioning, thought leadership, community engagement, events and reputation management.

Andrea works directly with clients to understand their businesses, identify opportunities and determine where communications can have the greatest impact. She is known for combining senior-level strategy with a hands-on approach to execution.

Under Andrea’s leadership, Khoury PR has grown from a public relations firm into an integrated branding and communications agency serving clients throughout Washington, D.C., Northern Virginia and nationwide.
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WE BUILD BRANDS STRATEGIES AND CAMPAIGNS PEOPLE REMEMBER
Khoury Public Relations & Media Group is an independent branding, strategic communications and integrated campaigns firm based in Northern Virginia and serving clients throughout Washington, D.C. and nationwide. We help businesses define what they want to be known for, communicate what makes them different and build meaningful visibility with the audiences that matter. Our work brings branding, public relations, marketing, social media, executive communications, events and community engagement together under one clear strategy. Khoury PR combines senior-level counsel with hands-on execution. We do not simply create plans and leave clients to implement them. We develop the strategy, produce the work and manage the details needed to keep communications moving.

OUR APPROACH
UNDERSTAND THE BUSINESS BEFORE BUILDING THE STRATEGY

Effective communications begins with listening.

Before recommending a campaign, media strategy or content plan, we work to understand the business. We want to know where the organization is today, where it wants to go and what may be standing in the way.

We consider:
• The company’s goals
• The audiences it needs to reach
• What those audiences currently understand
• What makes the business different
• The reputation it wants to build
• The communications resources already in place
• The opportunities the organization may be missing
• The issues or risks that could affect its plans

We then develop a strategy that connects communications to the larger business objective.

STRATEGY AND EXECUTION
WE DO MORE THAN WRITE THE PLAN

A communications strategy only creates value when it is put into action.

Khoury PR can develop the brand, shape the message, build the campaign and manage execution across public relations, marketing, social media, content, executive communications, events and stakeholder engagement.

Clients do not have to coordinate several disconnected firms or explain their brand repeatedly to different vendors.

​We create one strategy and carry it consistently across the channels needed to reach the audience.

DIRECT ACCESS TO EXPERIENCED COMMUNICATIONS COUNSEL
KNOW WHO IS RESPONSIBLE FOR YOUR WORK

Clients work directly with Andrea Khoury and experienced communications professionals who understand their organization and are involved in the work.

This structure allows us to:

• Develop a deeper understanding of the business
• Respond quickly when circumstances change
• Maintain consistency across communications channels
• Give clients honest and practical advice
• See opportunities beyond the immediate assignment
• Work closely with leadership and internal teams
• Turn decisions into action without unnecessary delays

Our clients know who to call, and they know the person answering understands their business.

AN EXTENSION OF YOUR TEAM
THE SUPPORT YOU NEED WITHOUT BUILDING A LARGE INTERNAL DEPARTMENT

Khoury PR works closely with business owners, founders, executives and internal marketing teams.

For some clients, we serve as the communications department. For others, we provide senior-level strategy, specialized expertise or additional capacity for a particular campaign, launch or period of growth.

We can also work alongside designers, website developers, photographers, videographers, event professionals, attorneys, government affairs teams and other partners while maintaining a consistent communications strategy.

The structure depends on what the client needs—not on a standard agency model.
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WHO WE WORK WITH
SUPPORT FOR BUSINESSES AT DIFFERENT STAGES OF GROWTH

Khoury PR works with small businesses, growing companies, established organizations, executives and entrepreneurs.

Our clients may be:

• Launching a new business or brand
• Preparing for their next stage of growth
• Entering a new market
• Repositioning an established company
• Introducing a product or service
• Planning an integrated campaign
• Building executive visibility
• Promoting an event or major milestone
• Advancing a complex project
• Strengthening community relationships
• Preparing for increased media attention
• Building a more professional communications function

Clients do not need a large internal team to work with us. We meet organizations where they are and build the level of support that fits their goals.

INDUSTRIES WE SERVE
Khoury PR works across industries, with particular experience in:

• Technology and data infrastructure
• Energy and advanced manufacturing
• Commercial real estate and development
• Construction and design-build
• Healthcare and wellness
• Professional services
• Hospitality and consumer brands
• Legal and professional services
• Nonprofit and community organizations
• Startups and growing businesses

Our strength is understanding complicated businesses and translating their work into clear, credible communications.

WHAT WE DO
Khoury PR provides:

• Branding and brand positioning
• Strategic communications
• Integrated communications campaigns
• Public relations and media relations
• Marketing content
• Social media strategy and management
• Executive positioning and thought leadership
• Event strategy and promotion
• Community and stakeholder engagement
• Corporate communications
• Reputation and crisis communications
• Fractional Chief Communications Officer leadership

Each engagement is built around the client’s priorities, audience and stage of growth.
[SEND AN EMAIL] | [CONNECT ON LINKEDIN] | [START A CONVERSATION]

WHAT MAKES KHOURY PR DIFFERENT
PERSONAL ATTENTION WITH THE CAPABILITIES OF AN INTEGRATED FIRM

Clients choose Khoury PR because they want an experienced communications partner who understands the complete picture.

We combine:

• Direct access to senior leadership
• Personalized strategy
• Hands-on execution
• Integrated services
• Responsive communication
• Long-term client relationships
• Flexibility as the business evolves
• A practical understanding of what it takes to get the work done

We care about the quality of the strategy and the details of the execution because both shape how the client is understood.

OUR HOME IN NORTHERN VIRGINIA
SERVING WASHINGTON DC AND CLIENTS NATIONWIDE

Khoury PR is based in Fairfax, Virginia, in the heart of Northern Virginia and the greater Washington, D.C. region. Our location gives us direct access to one of the country’s most active business, technology, professional services, real estate, government and nonprofit communities. We work with local, regional and national clients, bringing the same personal approach to every engagement regardless of location.

LET’S BUILD SOMETHING PEOPLE REMEMBER
Whether you are launching a brand, preparing for growth, planning a campaign or ready to communicate more effectively, Khoury PR can help you turn your goals into a clear strategy and coordinated plan.

CONNECT WITH ANDREA KHOURY
Founder & Principal | Chief Communications Officer, Khoury Public Relations & Media Group
Strategic Communications + Reputation Advisory | Serving Clients Nationwide
[SEND AN EMAIL] | [CONNECT ON LINKEDIN] | [START A CONVERSATION]
LET’S BUILD SOMETHING PEOPLE REMEMBER
HOME  | BRANDING  | STRATEGIC COMMUNICATIONS  |  CAMPAIGNS  |  FRACTIONAL CCO  |  ABOUT  |  CONTACT
BRANDING | STRATEGIC COMMUNICATIONS | INTEGRATED CAMPAIGNS | PUBLIC RELATIONS | MARKETING | SOCIAL MEDIA | EVENTS | EXECUTIVE COMMUNICATIONS
WASHINGTON, D.C. | NORTHERN VIRGINIA | SERVING CLIENTS NATIONWIDE
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Khoury Public Relations & Media Group is a leading independent branding, strategic communications and integrated campaigns firm serving businesses, executives and organizations throughout Washington, D.C., Northern Virginia and nationwide.

[email protected]  |  ​703.919.6223   |  4100 Monument Corner Dr. Suite 400B. Fairfax, VA 22030

  • HOME
  • BRANDING
  • STRATEGIC COMMUNICATIONS
  • CAMPAIGNS
  • FRACTIONAL CCO
  • ABOUT
    • PR Trends
    • Articles >
      • A Communications Guide for Defense Counsel
      • Why Litigation Communications Should Begin Early
      • When Not to Respond to Media During Litigation
      • Correcting Inaccurate Media Reporting During Litigation
      • Crisis Communications: The First 24 Hours | Khoury PR
      • When Should a Company Respond to a Reputation Crisis?
      • How Companies Should Respond to Misinformation
      • How to Build a Crisis Communications Plan
      • CEO Executive Positioning & Communications Strategy
      • Corporate Narrative Strategy for Executive Leadership
  • Contact