How to Write a Press Release That Gets Noticed (+ Free Template!)

If you’ve ever wondered how brands and businesses consistently get media attention, the answer often starts with one thing: a well-written press release. A press release is your chance to tell the media why your news matters and why their audience should care.

At Khoury PR & Media Group, we know that a strategic, well-crafted press release can be the difference between being ignored or earning headlines.

What is a Press Release?
A press release is an official announcement distributed to media outlets with the goal of generating news coverage. It can be used to share:

• Company news
• New product or service launches
• Event announcements
• Awards or recognitions
• Partnerships or community initiatives

The key? It needs to be clear, concise, and newsworthy.

How to Write a Press Release (Step by Step)
1. Write a Strong HeadlineYour headline should be clear, compelling, and to the point. Think about what would grab a journalist’s attention in their overflowing inbox.
Example:
Local Brewery Launches Summer Concert Series to Support Community Charities

2. Craft a Concise, Newsworthy Lead ParagraphYour first paragraph should answer the key questions:
Who? What? When? Where? Why?
Get right to the point. Journalists are busy and appreciate having the facts up front.

3. Add Supporting DetailsThe next few paragraphs should provide additional information, including:

• Quotes from company leaders or partners
• Relevant facts or statistics
• Background information or context

A strong quote adds credibility and personality to your story.

4. Include a BoilerplateAt the end of your press release, include a brief “About” section. This is your company’s standard bio — who you are, what you do, and how people can learn more.

5. Provide Media Contact InformationMake it easy for journalists to follow up. Always include a contact name, phone number, and email address.

Free Press Release Template
FOR IMMEDIATE RELEASE
[Date]
Headline:
[Insert clear and engaging headline here]
Subheadline (optional):
[A supporting sentence that gives more context]

City, State -- [Your lead paragraph goes here. Include the who, what, when, where, and why. Keep it brief and newsworthy.]

[Body Paragraph 1: Add supporting details about the announcement. Include quotes from key spokespeople, relevant facts, or background.]

[Body Paragraph 2: Provide additional information, such as how this news impacts customers, the community, or the industry. Include another quote, if applicable.]

About [Your Company]:
[Your company’s boilerplate goes here — a short paragraph describing your business, mission, and any relevant background information.]

Media Contact:
[Your Name]
[Your Title]
[Your Email]
[Your Phone Number]

Pro Tip: Keep It Simple
Write your press release in an objective, journalistic tone — it’s not an advertisement, it’s news. Keep it between 400-600 words, avoid jargon, and proofread before sending.

Need Help Writing or Distributing Your Next Press Release? At Khoury PR & Media Group, we specialize in crafting newsworthy press releases that drive real media coverage. Contact us today to learn how we can help you tell your story and get the attention it deserves.