​LET’S BUILD SOMETHING PEOPLE REMEMBER​.
BRANDING | STRATEGIC COMMUNICATIONS | INTEGRATED CAMPAIGNS

Khoury Public Relations & Media Group is a leading independent branding, strategic communications and integrated campaigns firm serving businesses, executives and organizations throughout Washington, D.C., Northern Virginia and nationwide. ​

MAKE YOUR BRAND SEEN AND RECOGNIZED.​

BUILD THE BRAND THEN BUILD THE CAMPAIGN
STRONG COMMUNICATIONS BEGIN WITH A CLEAR BRAND
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Before a company can earn attention, it must understand what it wants to be known for, who it needs to reach and why those audiences should care. Khoury PR helps businesses define that foundation and turn it into a communications strategy that can be used consistently across media, marketing, social media, executive communications, events and community engagement.

We then develop integrated campaigns that bring the brand to life. Each campaign is built around a clear objective, a defined audience and a coordinated plan for reaching people across the channels that matter.

The result is a brand that feels consistent, credible and recognizable wherever people encounter it.

EXPLORE BRANDING

BRAND STRATEGY AND POSITIONING
WHAT SHOULD YOUR BUSINESS BE KNOWN FOR

A strong brand is more than a logo, color palette or tagline. It is the way people understand your business, the value you provide and why they should choose you.

Khoury PR helps companies clarify their position in the market and develop messaging that reflects who they are, where they are going and what makes them different.

Our branding work may include:
• Brand strategy and positioning
• Company and product messaging
• Audience identification
• Brand voice and tone
• Naming and tagline development
• Website messaging
• Visual brand coordination
• Leadership and company narratives
• Brand launches and refreshes

Whether you are launching a new business, repositioning an established company or preparing for your next stage of growth, we create a brand foundation that can support everything that follows.

DISCUSS BRANDING

STRATEGIC COMMUNICATIONS AND INTEGRATED CAMPAIGNS
ONE STRATEGY ACROSS EVERY CHANNEL

The strongest campaigns do not begin with a list of deliverables. They begin with a clear objective.

Khoury PR develops strategic communications campaigns designed around what the business needs to accomplish. We identify the audiences that matter, determine what they need to understand and build a coordinated plan for reaching them.

A campaign may include public relations, media outreach, social media, executive communications, content, events, partnerships, community engagement and digital marketing. Each element works together to reinforce the same message and advance the same goal.

We support campaigns for:
• Company and product launches
• New locations and market expansion
• Brand awareness and visibility
• Major announcements and milestones
• Executive and leadership positioning
• Community and stakeholder engagement
• Industry conferences and events
• Recruitment and employer branding
• Public education and awareness initiatives
• Reputation and issue management

From planning through execution, Khoury PR manages the details while keeping the larger business objective in focus.

DISCUSS A CAMPAIGN

PUBLIC RELATIONS AND MEDIA RELATIONS
BUILD VISIBILITY AND CREDIBILITY

The right media coverage can introduce a company to new audiences, establish credibility and strengthen its position within an industry.
Khoury PR develops media strategies based on the stories a business can credibly own. We identify meaningful angles, develop the supporting materials, connect with relevant journalists and prepare clients for interviews and other public opportunities.

Our media relations services include:
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• Media strategy
• Story development
• Media outreach and pitching
• Press releases and announcements
• Media list development
• Interview coordination
• Executive and spokesperson preparation
• Local, regional, national and trade media relations
• Media monitoring
• Incoming media inquiry management

We focus on creating coverage that supports the client’s larger communications and business goals.


MARKETING CONTENT AND SOCIAL MEDIA
CONSISTENT COMMUNICATIONS THAT SOUND LIKE YOU

Your business should sound like the same company wherever people encounter it.

Khoury PR develops marketing content and social media programs that reflect the brand, support business objectives and give audiences a reason to pay attention.

Our team can manage the full process, from strategy and editorial planning to writing, design coordination, scheduling and performance review.

Services may include:
• Social media strategy and management
• LinkedIn company and executive content
• Website copy
• Articles and thought leadership
• Email marketing
• Newsletters
• Campaign messaging
• Marketing materials
• Case studies and project profiles
• Editorial calendars
• Graphic and creative coordination

We create content with a clear purpose. Every post, article and campaign should reinforce what the business wants to be known for.

EXECUTIVE POSITIONING AND THOUGHT LEADERSHIP
BUILD THE VISIBILITY OF THE PEOPLE BEHIND THE BUSINESS

Executives and founders often carry the reputation of the organizations they lead. Their experience, ideas and perspective can become some of the company’s strongest communications assets.

Khoury PR helps leaders develop a clear point of view and build a credible presence within their industries and communities.

Executive positioning may include:
• Leadership messaging
• LinkedIn strategy and content
• Contributed articles
• Media commentary
• Speaking opportunities
• Conference and panel preparation
• Executive biographies
• Awards and recognition
• Interview and presentation preparation

We do not manufacture generic executive content. We identify what each leader genuinely knows, the perspective they bring and where their voice can contribute value.

EVENT STRATEGY PROMOTION AND SUPPORT
CREATE AN EXPERIENCE PEOPLE REMEMBER

Events offer businesses an opportunity to bring their brand to life, connect directly with important audiences and create moments worth sharing.
Khoury PR provides communications, marketing and event support for corporate events, community programs, grand openings, conferences, launches and milestone celebrations.

Our event services may include:

• Event strategy and planning
• Theme and campaign development
• Invitations and registration communications
• Event marketing and promotion
• Media outreach
• Sponsorship and partner coordination
• Speaker and program development
• Social media coverage
• Signage and branded materials
• Photography and video coordination
• On-site communications support
• Post-event content and publicity

We make sure the event experience reflects the brand before, during and after the event itself.

PLAN AN EVENT

​COMMUNITY AND STAKEHOLDER ENGAGEMENT
BUILD TRUST WITH THE PEOPLE WHO MATTER

Businesses do not operate in isolation. Customers, employees, community leaders, elected officials, industry organizations, partners and residents can all influence how a company or project is understood.

Khoury PR develops engagement strategies that help organizations communicate clearly, listen carefully and build stronger relationships with the people affected by their work.

Our approach may include stakeholder identification, community messaging, outreach materials, public meeting preparation, presentations, partnerships, local media relations and ongoing communications support.

Effective engagement is not about convincing everyone to agree. It is about providing accurate information, addressing legitimate questions and creating opportunities for meaningful communication.


FRACTIONAL CHIEF COMMUNICATIONS OFFICER
SENIOR COMMUNICATIONS LEADERSHIP WITHOUT A FULL-TIME EXECUTIVE HIRE

Many growing businesses need experienced communications leadership but are not ready to build a full internal department.

As a fractional Chief Communications Officer, Andrea Khoury works directly with founders, CEOs and leadership teams to develop communications strategy, guide major campaigns, strengthen the brand and coordinate the people responsible for executing the work. This model gives businesses access to senior-level leadership with the flexibility and hands-on support of an independent firm.

Khoury PR can lead the communications function or work alongside internal marketing teams, outside agencies, creative partners, attorneys and other advisors.

REPUTATION AND CRISIS COMMUNICATIONS
PREPARE BEFORE A PROBLEM BECOMES A CRISIS

A company’s reputation is shaped by every interaction, announcement and public response.

Khoury PR helps businesses identify potential reputational risks, prepare for difficult situations and establish a clear process for responding when circumstances change quickly. When an issue arises, we help leadership verify the facts, identify affected audiences, develop messaging, manage media inquiries and communicate with accuracy and discipline.

Not every negative comment requires a public response. The right strategy depends on the facts, the audience and the potential business impact.

SUPPORT FOR SMALL AND GROWING BUSINESSES

EXPERIENCED STRATEGY THAT MEETS YOUR BUSINESS WHERE IT IS

You do not need a large internal marketing department to build a recognizable brand or communicate like an established company.
Khoury PR works with small and growing businesses that need experienced guidance and reliable hands-on support. We can build a complete communications program or focus on the areas where your business needs the most help.

Whether you are starting a business, preparing to launch, opening a new location, introducing a new service or ready to become more visible, we create a strategy that fits your goals and stage of growth.

You receive direct access to experienced communications professionals who understand your business and can turn strategy into action.



INDUSTRIES WE SERVE
Khoury PR works with businesses and organizations across industries, with particular experience in:

• Technology and data infrastructure
• Energy and advanced manufacturing
• Commercial real estate and development
• Construction and design-build
• Healthcare and wellness
• Professional services
• Hospitality and consumer brands
• Law firms and legal professionals
• Nonprofit and community organizations
• Startups and growing businesses

MEET THE FOUNDER

ANDREA KHOURY

With approximately 20 years of experience, Andrea Khoury’s background spans government communications and public outreach, public relations, branding and strategic communications. She founded Khoury PR in 2010 to give businesses and organizations a more strategic, personal and responsive agency experience.
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Today, Andrea works directly with clients to build stronger brands, develop clearer communications strategies and create integrated campaigns that connect with the audiences that matter.

CONNECT WITH ANDREA ON LINKEDIN

BRANDING | STRATEGIC COMMUNICATIONS | INTEGRATED CAMPAIGNS | PUBLIC RELATIONS | MARKETING | SOCIAL MEDIA | EVENTS | EXECUTIVE COMMUNICATIONS

WHY KHOURY PR
DIRECT ACCESS TO SENIOR COMMUNICATIONS COUNSEL
Khoury PR combines the strategy of an experienced communications advisor with the responsiveness and personal attention of an independent firm.

Clients work directly with Andrea Khoury and a team of experienced communications professionals. There are no layers of junior account staff between the client and the people responsible for the strategy and work. This structure allows us to understand each business, respond quickly and become a true extension of the client’s team.
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We can develop the brand, create the strategy and execute the campaign without requiring the client to coordinate several disconnected agencies or vendors.